From November 27, 2024 to March 23, 2025, MAXXI presents “Memorabile.Ipermoda,” a groundbreaking exhibition that explores the transformation of fashion since 2015.
The exhibition Memorabile. Ipermoda, opening on November 27, 2024 at MAXXI in Rome, is positioned as an indispensable event to reflect on contemporary fashion. Curated by Maria Luisa Frisa and organized in collaboration with the Camera Nazionale della Moda Italiana, the exhibition offers a detailed journey through the evolution of design from 2015 to the present day. Beyond its visual appeal, the event raises fundamental questions about sustainability, technology and the ethical role of fashion in today’s society.
The exhibition’s design combines iconic pieces, from garments and accessories to striking imagery, inviting visitors to explore the interplay between creativity and economic structure. It highlights the role of stylists and creative directors, key figures who shape the narrative and aesthetic processes. The tour also emphasizes collaboration between designers and the importance of independent design versus luxury conglomerates, mapping the power dynamics of contemporary fashion.
The title “Ipermoda” is no coincidence; it alludes to a fashion phenomenon that transcends the commercial, becoming a vehicle for social and cultural utopias. The exhibition puts in dialogue the legacy of the archive and technological innovation, addressing ethical issues such as sustainability and overproduction in the industry.
The curatorship also organizes the space around major themes: the archive as inspiration, the links between fashion and temporality, and the impact of technology on design and production. This arrangement turns the exhibition into a kaleidoscope of the values and questions of an industry that, at the same time, seeks to be memorable and responsible.
While the event is acclaimed for its ability to capture the essence of contemporary fashion, it also highlights a glaring shortcoming: Italy, the birthplace of luxury and craftsmanship, still lacks a museum dedicated exclusively to fashion. Exhibitions like this one underscore the urgent need for a permanent space in which to preserve and celebrate the legacy of Made in Italy, a dream long cherished by figures like Franca Sozzani, former editor-in-chief of Vogue Italia.
“Memorabile. Ipermoda” is not just an exhibition; it is a call for reflection on the present and future of fashion as a culture. More than a tribute to the ephemeral, it is a commitment to the transcendental, reinforcing Italy’s role as a leader in creativity and style, but also highlighting the challenges that remain to institutionalize its heritage. A must-see for those who see fashion as art and as an engine of social change.
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