Courrèges redefines Valentine’s Day with a campaign that celebrates universal love, connection, and aesthetic innovation.
For its first-ever Valentine’s Day campaign, Courrèges presents an ode to love in all its forms. Captured by photographer Stef Mitchell and styled by Marie Chaix, the campaign reflects the brand’s avant-garde spirit, reinterpreting romance with a fresh, inclusive, and modern approach.
Steering away from traditional clichés, Courrèges embraces a minimalist and futuristic aesthetic. The iconic red hue merges with metallic materials and innovative textures, creating a blend that evokes both retro-futuristic nostalgia and contemporary sophistication. Clean, refined silhouettes convey intimacy and elegance while staying true to the brand’s bold essence.
More than just a collection, this special Valentine’s edition is a visual manifesto celebrating human connection in its broadest sense. The campaign encourages reflection on love—not only as a romantic bond but as a universal force that unites friends, family, and communities.
Courrèges’ gifting selection for the occasion aims to go beyond simple gestures: each piece symbolises unity, appreciation, and the beauty of relationships that enrich our lives—making this Valentine’s Day a celebration of love without borders.
