Dakota Johnson becomes the global ambassador for Roberto Coin, blending Italian elegance, luxury, and jewellery rich in history and personality.
With an international campaign set to launch in June 2025 and run through to May 2027, Johnson will be the face of the brand’s most iconic collections: Love in Verona, Venetian Princess, Navarra, Obelisco, Tiaré, and Cobra. The campaign, shot by renowned fashion photographer Craig McDean, will feature the romantic city of Venice – the designer’s birthplace – as its backdrop.
Dakota Johnson perfectly embodies the Roberto Coin woman: sophisticated, authentic, and timelessly elegant. According to Roberto Coin himself, her “quiet confidence” and “subtle style” reflect the true essence of the brand.
The acclaimed Hollywood actress Dakota Johnson has been chosen as the new global ambassador for the prestigious Italian jewellery house, Roberto Coin. This collaboration marks a milestone for the brand, renowned for its artisanal design and fusion of tradition with modernity.
