Diesel FW25: A Life in Denim

Diesel presents Your Life in D, an FW25 campaign that turns denim into the thread running through an entire lifetime.

The new FW25 campaign by Diesel, titled Your Life in D, transforms denim into a full life experience. Under the creative direction of Glenn Martens and the artistic vision of Christopher Simmonds, the brand offers a bold visual narrative: from birth to beyond, denim accompanies every stage of existence.

Photographed by Eammon Zeel Freel, the campaign follows an anonymous character through key life moments — childhood, adolescence, adulthood, and death — with a tone that blends the absurd, the intimate, and the satirical. Diesel doesn’t just dress bodies; it dresses lives.

The collection stands out for its irreverent design and conceptual approach. Jeans, present from a hospital cot to eternity, evolve with the body. Accessories like the 1DR Twin Shoulder Bag and D-Lake and D-Havana shoes blend practicality with eccentricity. Surreal jewellery and eyewear complete the looks, reinforcing the brand’s all-encompassing presence.

More than fashion, Diesel offers a philosophy: denim as a symbol of identity and continuity. Your Life in D is a visual reflection on the passage of time — a modern ode to denim as the eternal witness to life.