Donna Karan New York ventures into luxury jewellery with an exclusive collection created in collaboration with The Jewelry Group.
Donna Karan New York strengthens its presence in the luxury sector with the launch of its first official jewellery collection, the result of a licensing agreement with The Jewelry Group, part of Premier Brands Group Holdings. This new line marks a strategic step in the brand’s global expansion, following its successful relaunch in spring 2024.
The agreement builds on the existing partnership between G-III Apparel Group, owner of Donna Karan New York, and The Jewelry Group Inc. for DKNY, thereby extending the collaboration into a category of high symbolic value: designer jewellery. Jeff Goldfarb, Executive Vice President of G-III Apparel Group, highlighted that this move represents a natural evolution for the brand, opening up new ways of connecting with its audience, with a focus on sophistication and exclusivity.
Fran Lukas, Chief Executive Officer of The Jewelry Group, welcomed the addition of Donna Karan New York to its portfolio, which includes names such as Givenchy, Lauren Ralph Lauren and Karl Lagerfeld. The collection will make its exclusive debut on donnakaran.com during the 2025 holiday season, with prices ranging from $125 to $350 and pieces inspired by the brand’s iconic sculptural archives.
