The global artist fronts YSL Beauty’s new scent, a fresh, juicy and sensual reinterpretation that expands the Libre legacy with a bold gourmand edge.
Dua Lipa and YSL Beauty join forces once again to introduce ‘Libre Berry Crush’, the latest addition to the iconic Libre fragrance family. This new launch embraces a fresher, more fruit-forward expression of the scent, while preserving the intensity and character that have defined the line since its debut. The result is a perfume conceived for a free, confident and contemporary femininity, infused with an unexpected gourmand sensuality.
To mark the release, the maison has developed a highly sensorial campaign starring Dua Lipa, where imagery responds directly to the fragrance’s olfactory notes. The visual narrative draws inspiration from raspberry and its sugary undertones, building a playful and suggestive universe that avoids overt sensuality in favour of a more subtle, provocative magnetism. The campaign feels instinctive and cinematic, mirroring the perfume’s balance between sweetness and strength.
Described by the house as a scent that is “juicy and deliciously youthful,” ‘Libre Berry Crush’ becomes the first fruity-floral fragrance within the Libre collection. The composition has been crafted by master perfumers Anne Flipo and Carlos Benaïm, who designed an olfactory structure that carefully balances indulgence with depth.
At its opening, notes of raspberry and coconut deliver an addictive, luminous introduction. These are followed by orange blossom and lavender — signature elements of the Libre DNA — which anchor the fragrance in elegance and sophistication. Together, they create a complex, enveloping scent that feels both fresh and richly sensual, offering a modern take on gourmand femininity.
With this launch, YSL Beauty continues to expand the Libre universe, aligning it with a new generation that understands perfume as an extension of personal identity. ‘Libre Berry Crush’ positions itself as one of the season’s most talked-about fragrance releases — a scent that celebrates freedom through pleasure, colour and emotional intensity, while reinforcing Dua Lipa’s role as a defining face of contemporary beauty.
