British singer Dua Lipa enters a new chapter as the global face of Bulgari, consolidating her influence within the fashion and high jewellery industries.
The Italian house Bulgari has officially announced the appointment of Dua Lipa as its new global ambassador, a strategic partnership that connects the world of luxury with one of the most influential artists of the past decade. According to Laura Burdese, the maison’s incoming CEO, the singer embodies a contemporary vision of empowerment, freedom and authenticity — values that define the identity of the Roman house.
With seven Brit Awards and three Grammy Awards, Dua Lipa not only commands the music scene, but has also established herself as a key figure in international fashion. She recently wore Bulgari pieces at the Berlinale and for the Milano Cortina 2026 Olympic Games promotional campaign, confirming a relationship that is now formalised on a global scale.
The artist joins a roster of ambassadors including Anne Hathaway, Lisa, Liu Yifei and Priyanka Chopra Jonas, reinforcing the brand’s commitment to culturally impactful female figures. Recognised by Time magazine as one of the 100 most influential people in the world and ranked by Billboard among the leading female artists of the 21st century, her presence extends far beyond music.
Beyond her musical career, Dua Lipa has ventured into cinema with ‘Barbie’ and collaborated with houses such as Versace. Now, her partnership with Bulgari signals a new chapter where luxury, creativity and female leadership converge with global strength.
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