Ella from MEOVV Becomes Miu Miu’s Global Ambassador

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Xmag Editorial
  • 1 de May de 2025
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Ella, star of MEOVV, becomes the global ambassador for Miu Miu, merging luxury fashion with a global generational voice.

The Miu Miu maison has confirmed Ella, a member of the South Korean group MEOVV, as its new global ambassador. The announcement, made on April 17 through the brand’s official channels, not only celebrates the artist’s meteoric rise but also solidifies her position as a new cultural reference for a global audience.

Just one year since her debut, Ella has established herself as a prominent figure at the intersection of fashion, music, and digital aesthetics. Her style—a refined mix of collegiate minimalism and contained rebellion—resonates with Miu Miu‘s contemporary narrative under Miuccia Prada’s vision.

Courtesy of Miu Miu

Her presence at the brand’s Fall/Winter 2025 show, held in March in Paris, had already generated excitement. Today, speculation turns into certainty: Ella not only represents a generation but a new way of understanding luxury.

With this collaboration, Miu Miu reaffirms its commitment to talents shaping the present. And Ella, with her stage magnetism and unique perspective, embodies that fresh, global energy that defines the new style code.

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