The model and entrepreneur joins forces with Lounge to champion label-free sensuality in an intimate, versatile and powerful campaign.
Emily Ratajkowski is the new face of Lounge’s Autumn 2025 campaign, a project that celebrates self-defined sensuality and the power of the multifaceted woman. Shot in a warm, intimate setting, the campaign showcases both lingerie and loungewear, highlighting the versatility of a collection designed to feel good — inside and out.
“Sensuality isn’t about how others see you. It’s about how I feel,” Ratajkowski told WWD.
Mother, writer, style icon and entrepreneur, Emily Ratajkowski has built a career free from labels. “I love that Lounge recognises how complex women can be,” she explained. Her vision helped shape the campaign’s central message: a layered femininity, free of stereotypes.
The British brand reinforces this idea with pieces that balance sensuality, functionality and a contemporary aesthetic. “What drew me most to Lounge was its authenticity. I find it incredible how the brand has grown without losing that personal closeness that makes it unique,” the model added.
Beyond starring in the campaign, Ratajkowski collaborated with the brand on a curated selection of pieces included in Emily’s Edit, a compendium of her seasonal essentials. Her picks include a suede blazer with matching shorts, a lacquer-cherry diamond-pattern cardigan, and a semi-sheer chocolate-coloured shirt paired with a skirt.
“The beige blazer is one of those pieces I can’t stop wearing. I pair it with high-waisted jeans and trainers for running errands in New York, then switch to heels or boots at night,” she revealed.
Lounge’s Autumn 2025 collection dives into the warmest tones of the season, with hues such as tan, cherry, chocolate and black. Textures — brushed alpaca, structured denim, flowing fabrics — complete a sensory universe now available at us.lounge.com.
