ETRO introduces the Vela Bag, a new luxury icon for Autumn 2024, merging Italian craftsmanship with contemporary design.
ETRO has unveiled its new campaign for Autumn/Winter 2024/2025, focusing on the Vela Bag, a creation by Creative Director Marco De Vincenzo. This launch reflects ETRO’s dedication to blending the rich tradition of Italian craftsmanship with a modern approach, a hallmark of De Vincenzo’s style since he joined the brand.
The Vela Bag is presented as a symbol of luxury and functionality, designed with a flexible metal closure and a distinctive chain adorned with the Pegaso medal, an emblem of ETRO’s heritage. Available in deep brown tones and in versions of smooth leather and intricate woven fabric, this bag highlights the attention to detail that has defined the brand for decades.
The campaign, featuring British model Edie Campbell and captured by photographer Giampaolo Sgura, evokes a romantic botanical atmosphere, complementing the autumn aesthetic with a warm color palette. With the Vela Bag, ETRO not only presents a fashion accessory but also a new perspective at the intersection of tradition and innovation in the luxury world, reaffirming its commitment to quality and creativity.
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