Eva Mendes and Raye are the faces of Stella McCartney’s Fall 2024 campaign, highlighting sustainable and cruelty-free fashion.
Stella McCartney’s new Fall 2024 campaign, titled “It’s About F–king Time,” reinforces the brand’s environmental manifesto, emphasizing its commitment to sustainability and animal cruelty-free fashion. Eva Mendes and Raye pose alongside a horse and a polar bear, respectively, in a series of striking images.
Stella McCartney chose Eva Mendes for her strong support of immigrants, women, and children, as well as her role as a responsible entrepreneur, being the face of the plastic-free water brand FloeWater. Meanwhile, Raye brings an active voice in the fight against injustices in the music industry and the environmental crisis, issues she addresses in songs like “Environmental Anxiety” and “Mother Nature.”
Photographed by Ethan James Green in London, the campaign highlights the brand’s ethical practices, noting that cow leather has an environmental impact nearly ten times greater than plant-based alternatives. Additionally, the collection was presented in Paris alongside the short film “Message From Mother Earth,” where several celebrities deliver a powerful message about the need to protect the planet.
This year also marks the 10th anniversary of the Elyse shoes, a fully vegan line, showcasing McCartney’s ongoing commitment to ethical and sustainable fashion.
-380x380.webp)
