FKA Twigs stars in the new campaign for On’s training collection

FKA Twigs leads ‘The Body Is Art, Part II’, On’s campaign that blends art and training. Body, mind, and spirit are connected in this Spring 2025 collection.

The singer, dancer, and artist FKA Twigs continues her collaboration with the Swiss brand On Running, resuming her role as the face of the training collection. After debuting in the ‘The Body Is Art’ campaign last autumn, Twigs returns to lead the second part of this concept for the spring.

‘The Body Is Art, Part II’ aims to redefine training as a form of living art, where the body becomes a canvas for creative movement. According to On, the campaign explores a holistic experience that connects body, mind, and spirit. Directed by FKA Twigs herself, it features images and videos captured by photographer Jordan Hemingway, set in an industrial environment in London, showcasing intense and fluid choreography.

In addition to Twigs, the campaign includes the participation of Paralympic athlete Léa Bayekula, bodybuilder Michelle Mensah, and movement director Nana Yaa. “Strength becomes art,” said Twigs. “It’s about redefining beauty through function and celebrating what the body can achieve.”

The Spring 2025 collection includes garments designed for both high-intensity training and low-impact activities.