Gigi Hadid takes centre stage in Miu Miu’s new holiday campaign, set against the backdrop of the British countryside and filled with luxury and festive spirit.
The Italian fashion house celebrates the season with a campaign featuring Gigi Hadid, alongside Viola Sharp, Dede Mansro, and Ju Xiaowen. Under the lens of photographer Angela Hill, the images transport viewers to the heart of the English countryside, inside an Elizabethan mansion that captures the charm and nostalgia of classic winters.
Shot on Super 8 film, the campaign blends the cinematic warmth of celluloid with an aesthetic that intertwines history and modernity. Amid crackling fireplaces and centuries-old walls, Miu Miu unveils its most radiant collection of the year: garments that combine satin, patchwork suede, sequined knitwear, and lingerie-inspired silhouettes, reimagining contemporary luxury with intimacy and sophistication.
The footwear selection highlights loafers, ballet flats, and high-ankle boots, alongside ultra-flat trainers and kitten heels that balance comfort and style. The house’s iconic bags — Wander, Arcadie, Pocket, Beau, and Solitaire — return in renewed versions with festive tones, where red takes the spotlight.
Miu Miu’s latest campaign embodies the brand’s dual essence: timeless elegance and youthful energy. An invitation to experience fashion with the same intensity as the holiday season itself. The collection is now available on Miu Miu’s official website.
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