Gisele Bündchen becomes Garnier’s first global ambassador, marking the beginning of a new era

Gisele Bündchen has been named the first global ambassador for Garnier, leading the launch of the new Fructis Diamond Sleek Shine-Coat Smoothing Spray.

Garnier is entering a new strategic chapter with the appointment of Gisele Bündchen as its first-ever global ambassador. The Brazilian supermodel, widely known for her focus on wellbeing and balanced living, represents the brand’s evolving vision, which aims to combine scientific performance with modern wellness within everyday haircare routines.

The announcement coincides with the launch of the Fructis Diamond Sleek Shine-Coat Smoothing Spray, a new product designed to create a “glass hair” effect — ultra-shiny, polished hair — while controlling frizz throughout the day. According to the brand, the formula helps protect hair from humidity and leaves a soft, silky texture.

Garnier explained that Bündchen was chosen because of the strong alignment between her personal values and the brand’s identity. In an official statement, the company noted that Gisele Bündchen embodies Garnier’s core principles: performance, confidence, authenticity and balance.

“As Garnier’s global ambassador, Gisele reflects the brand’s commitment to performance and authenticity. Her dedication to wellbeing and disciplined living perfectly aligns with our vision of beauty that works in real life,” the brand stated.

Throughout her career, Gisele Bündchen has cultivated a public image closely associated with health, nature and conscious beauty. This positioning fits naturally with Garnier’s recent evolution as the company strengthens its identity as an accessible beauty brand supported by scientific innovation and effective formulas.

The new Fructis Diamond Sleek Shine-Coat Smoothing Spray joins Garnier’s existing range of popular haircare products, expanding the portfolio with a solution focused on frizz control and high-impact shine, even in conditions of elevated humidity.

With this collaboration, Garnier not only brings one of the most influential figures in global fashion into its brand universe, but also reinforces its commitment to a vision of beauty that blends efficiency, wellbeing and simplicity in daily routines.

The arrival of Gisele Bündchen as Garnier’s global face marks, according to the company, the beginning of a new chapter designed to connect cosmetic science with contemporary lifestyle values.