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GloRilla becomes Fenty’s first brand partner
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GloRilla makes history as Fenty’s first brand partner, representing its beauty, hair, skin, and fashion lines in campaigns until April 2025.
The Grammy-nominated rapper, GloRilla, has been chosen as the first brand partner for Fenty. Throughout this year, she will represent the brand’s hair, makeup, skincare, and fashion campaigns, further cementing her influence in the beauty and style industry.
In her debut campaign, GloRilla stuns in Savage X Fenty lingerie, paired with a hairstyle crafted using Fenty Hair products. Her lip look features the ‘Trace’d Out’ lip liner in ‘I Woodn’t,’ the ‘Gloss Bomb Stix’ in ‘Two’Lip Kiss,’ and the hydrating lip oil ‘Treatz’ in ‘Dragon Fruit.’
“I’m beyond excited to be Fenty’s first-ever official partner. Rihanna has always been a huge inspiration, and it’s an honour to represent her vision across Savage X Fenty and Fenty Beauty,” GloRilla said in a statement. “This season is all about celebrating confidence, boldness, and embracing your glow. I can’t wait for everyone to experience it!”
Fans can expect to see the artist featured in various Fenty brand campaigns until April 2025, solidifying her status as a fashion and beauty icon.
