Good American, Khloé Kardashian’s inclusive denim brand, continues to expand its presence with new stores and strategic collaborations.
Good American, the brand co-founded by Khloé Kardashian and Emma Grede, is strengthening its retail strategy with the opening of new standalone stores and spaces within other retailers. Focusing on inclusive denim, the brand has collaborated with design firm MG2 to create an innovative store concept, which debuted in London with a “shop-in-shop” at Selfridges. This store was followed by a new standalone location in Atlanta, with a sophisticated design reflecting the brand’s evolution.
The new space in Atlanta is highlighted by its warm and stylish design, featuring personalized details such as mannequins of various sizes and skin tones, an iconic blue denim wall, and a screen telling the stories behind the products. Good American aims to create an inclusive atmosphere, offering a wide range of sizes from 00 to 32 in denim, and from XS to 5XL in ready-to-wear clothing.
The brand is also expanding its presence in department stores, such as Macy’s, where its products will be available in 79 locations starting this fall. With a clear commitment to inclusion and diversity, Good American continues to revolutionize the denim market, offering options for women of all sizes and styles.
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