GUESS Watches introduces the limited edition “What Makes You Sparkle” watch collection to celebrate Pride month, featuring colorful crystals symbolizing the LGBTQ+ flag.
This capsule collection is characterized by a shiny silver 38mm case adorned with multiple rainbow crystals. It includes a multifunction dial also adorned with crystals and a white silicone strap.
Additionally, the available model from the UNITY collection features a shiny gold 40mm stainless steel case with crystals. It includes the iconic triangle on the dial, cut out and surrounded by colorful crystals.
“We celebrate this cultural moment with our continued support for The Trevor Project and their mission and life-affirming work. Self-empowerment and acceptance shine through in this partnership, inviting everyone who supports the community to let them shine,” says Ann Marie Santo, Vice President of Global Marketing at Guess.
As part of the launch, GUESS Watches will donate $25,000 to The Trevor Project, the leading suicide prevention and crisis intervention organization for LGBTQ+ youth. This donation will support their 24/7 free helpline services, including phone calls, text messages, and chats. The donation will also contribute to The Trevor Project’s research, advocacy, public training, and peer support programs.
