Hailee Steinfeld is the face of Nexxus’ new ‘Hy-Volume’ campaign

Hailee Steinfeld has partnered with Nexxus to launch the ‘Hy-Volume’ collection, celebrating volume and hair health with a fun campaign.

The Academy Award-nominated actress, Hailee Steinfeld, has teamed up with Nexxus to present her new haircare collection, celebrating the launch with a cheeky campaign that encourages her followers to get ‘hy’. The new haircare line, named ‘Hy-Volume,’ references hyaluronic acid, the star ingredient in the shampoo, conditioner, and styling mousse.

In a short promotional video, Steinfeld navigates various everyday situations, such as a wedding or a business meeting, reassuring viewers that you can feel ‘hy’ anywhere. The actress explains that she has experimented with different hair lengths and styles over the years, but her favourite look is a voluminous blowout, which makes her feel her best.

“It’s been amazing working with Nexxus on this campaign,” Hailee said. “With the ‘Hy-Volume’ Collection, I can achieve bold, voluminous texture while still keeping my hair’s natural look and feel. I love partnering with a brand that cares so much about hair health and uses the best science and technology to make it happen.”

With this collaboration, Steinfeld reaffirms her love for voluminous, natural hairstyles, while promoting an innovative and effective product line.