Hailey Bieber Stars in the Launch of YSL Beauty’s ‘Libre’ Perfume

Hailey Bieber stars in the launch of YSL Beauty’s new fragrance, “Libre Flowers and Flames,” celebrating femininity and authenticity.

YSL Beauty’s ‘Libre’ perfume was launched in 2019 and has always stood out as a fiery, confident, and feminine fragrance. Since its original launch, the brand has introduced six interpretations of ‘Libre,’ with the most recent being ‘Libre Flowers and Flames.’ This perfume features notes of Vanilla, Orange Blossom, and Sun-Kissed Flowers to embody the blooming of femininity.

To present this new addition to the family, YSL Beauty partnered with renowned photographer and filmmaker Tyler Mitchell to capture stunning images that celebrate authentic living in the “Libre” style of YSL.

The inspiration behind the new fragrance is based on the energetic yet confident aura of ‘Libre,’ composed of strong female voices living a life without limits. The perfume celebrates a woman who embraces her dualities and is beautiful in her vulnerabilities. So, who better to represent this than the entrepreneur and expectant mother, Hailey Bieber? “I’m excited to be one of the women representing this generation and to be part of this project at such a special moment in my life. This project allows us to showcase strengths in self-ownership, confidence, and diversity. I’m so happy to be a part of it,” Bieber shares in a press statement.

The new ‘Libre Flowers and Flames’ fragrance is available on the YSL Beauty website and at select stores.