Hailey Bieber’s unexpected unfollow of Justin Bieber has sparked rumours of a crisis, promotional strategy, or simple digital exhaustion.
The unfollow did not go unnoticed. In recent hours, Hailey Bieber stopped following her husband, Justin Bieber, on social media, igniting rumours about a possible crisis in their relationship. The trigger appears to have been the recent avalanche of confusing posts by the singer, including nonsensical videos and alleged cryptic messages aimed at Selena Gomez, his ex-girlfriend and the eternal protagonist of the Bieber narrative.
Speculation quickly flooded the comments: Is Hailey sending a public message of exhaustion, or is it simply a strategy? Some insiders suggest that the model may be upset by Justin’s erratic behaviour, while others believe it could be a calculated move to generate anticipation for the Canadian’s upcoming album, scheduled for this year.
This isn’t the first time social media has acted as a playing field for the couple, but Hailey’s gesture — having always digitally supported Justin — has raised alarms. Is it real distancing or covert marketing? The answer, as always, could lie between the lines… or in the next single.
