Iris Van Herpen redefines haute couture with an annual and sustainable approach

Iris Van Herpen revolutionises haute couture, focusing on sustainability, technological innovation, and annual shows to explore new creative frontiers.

Iris Van Herpen, renowned for blending advanced technology with artistic design, has announced a strategic shift in her haute couture calendar. The Dutch designer, famous for her futuristic silhouettes and scientific collaborations, will now focus on presenting a single collection each year. This decision will allow her to dedicate more time to research and the development of innovative, sustainable fabrics.

“I want to delve deeper into the creative process, exploring new technological boundaries and materials that require time to perfect,” said Van Herpen. Her absence from the January Paris Couture Week will give her the space to experiment with techniques such as 4D printing and unconventional materials, like fabrics inspired by invisibility cloaks.

The change aims not only to foster innovation but also to prioritise sustainability, a key pillar in her recent work. This approach will enable the integration of more low-impact fabrics and the creation of exclusive pieces for her clients, who often turn to archive designs or custom creations.

With annual shows, Van Herpen also hopes to provide greater flexibility to her atelier, strengthening its ability to deliver flawless pieces that continue to push the boundaries of fashion. Once again, the designer proves that her vision is light years ahead.