Jacquemus brings a Mediterranean-inspired haven to Mayfair with its first London boutique, blending art, design, and contemporary fashion.
Jacquemus has brought a touch of Provence to the heart of London with the opening of its first flagship store in Mayfair. Nestled within a historic former art gallery, the boutique spans four floors and 332 square metres, blending traditional Victorian charm with a sleek, modern twist.
Designed by OMA in collaboration with Simon Porte Jacquemus, the interiors pay homage to the brand’s Mediterranean roots. Neutral tones, curved walls, and angular lines create a calming, contemporary space, accented by Jacquemus’ signature banana yellow. The boutique offers an inviting retreat from London’s bustling streets, while its open-plan layout enhances the sense of space and elegance.
The store features dedicated floors for menswear and womenswear, as well as a private VIP salon with an exclusive entrance. Displayed within are the brand’s coveted leather accessories and carefully curated works of art, including pieces by Raoul Dufy and ceramics by Astier de Villatte.
With this opening, Jacquemus not only introduces its unique aesthetic to New Bond Street but also reinforces its dedication to art, craftsmanship, and experiential design. A true fusion of fashion and culture, the boutique is now open to explore.
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