Jennie from Blackpink stars in the new Gentle Monster jewellery campaign

Gentle Monster kicks off 2025 with an eyewear jewellery collection, starring Jennie from BLACKPINK, blending timeless elegance with cutting-edge style.

Gentle Monster has started 2025 with a bang, reaffirming its fashion status with the launch of a new jewellery collection. Following the success of viral campaigns and high-profile collaborations, the renowned eyewear brand once again explores its affinity for accessories, presenting a sophisticated and avant-garde proposal.

The collection, consisting of 10 key designs, merges jewellery aesthetics with the functionality of eyewear. From wire and metal frames to sunglasses with jewellery-inspired details, each piece represents an evolution of previous collections like Jentle Salon, which featured detachable charms and pearls. This time, the concept is expanded with full chains, pearl necklace-inspired details, and innovative structures.

With the aim of highlighting the “timeless elegance of jewellery” and redefining eyewear with “magical details and dazzling shine,” the new collection takes the concept of accessories to a whole new level. To celebrate this launch, Gentle Monster once again enlists Jennie from BLACKPINK as the campaign’s face, solidifying their iconic partnership.