Tommy Hilfiger unveils its Winter 2025 campaign starring Jung Hae In, blending classic American elegance with a modern, comfortable vision of winter.
Once again, Tommy Hilfiger teams up with the South Korean actor Jung Hae In for its latest Winter 2025 campaign—an ode to timeless American style reimagined for the colder season.
Following the success of “The Hilfiger Racing Club” in autumn, the brand introduces a new visual chapter celebrating the essence of American prep through a warm and contemporary lens. This time, snow-capped mountains and alpine cabins set the tone for a collection that combines elegance, comfort, and tradition.
The visuals capture Jung Hae In in a serene winter landscape, surrounded by nature that mirrors the tranquillity and refinement of the season. The collection focuses on key pieces such as barn jackets, layered knitwear, and soft shirts, reinterpreting collegiate codes with a more organic, lived-in aesthetic.
With the tagline “Classic prep meets comfort. Winter starts here with Jung Hae In,” Tommy Hilfiger strengthens its bond with a global audience, merging its American heritage with a modern international sensibility. The campaign proves that timeless style can embrace warmth and functionality without losing sophistication.
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