The model embarks on a creative partnership with Uni, championing a new vision of body care centred on innovation, simplicity and everyday wellbeing.
The worlds of fashion and beauty continue to grow ever closer, and Kaia Gerber has taken another significant step in bringing them together. The model and actress has been appointed the first-ever Creative Partner in Residence at Uni, the body care brand renowned for its marine-powered skincare approach. More than a conventional celebrity endorsement, the partnership marks the beginning of a long-term creative collaboration that positions Gerber at the heart of the brand’s future development.
Unlike many beauty partnerships that focus solely on promotional campaigns, Kaia Gerber’s new role extends far beyond appearing in front of the camera. She will collaborate closely with Uni on content creation, product innovation, marketing initiatives and broader creative direction, helping to shape the evolution of the brand while contributing her own vision of modern beauty.
The collaboration launches with a campaign centred on the 24-Hour Body Serum, one of Uni’s signature products and, according to Gerber herself, a long-standing essential in her personal skincare routine. Inspired by the performance standards traditionally associated with facial skincare, the serum has been designed to deliver intensive hydration through a lightweight, fast-absorbing formula that supports healthy-looking skin throughout the day.
At the core of the formulation is Uni’s exclusive marine complex, combined with Australian lime caviar, known for its gentle exfoliating properties, and Kakadu plum, one of the richest natural sources of vitamin C. Together, these ingredients help promote collagen production, improve skin elasticity and leave the complexion visibly smoother, brighter and more balanced over time.
The serum’s non-greasy texture and straightforward application reflect a growing shift within the beauty industry towards efficient, multifunctional products that seamlessly integrate into everyday routines. Rather than encouraging lengthy skincare rituals, Uni focuses on creating formulas that deliver noticeable results with minimal effort.
That philosophy aligns closely with Kaia Gerber’s own approach to beauty. In recent years, the daughter of Cindy Crawford has frequently spoken about embracing simplicity, favouring carefully selected products that serve multiple purposes over complicated routines driven by constantly changing trends. Her understated aesthetic has become part of her identity, making the partnership with Uni feel both natural and authentic.
The collaboration also highlights a broader transformation taking place across the luxury beauty sector. Today’s consumers increasingly value transparency, clean formulations and scientifically backed ingredients, while seeking products that prioritise wellbeing without sacrificing effectiveness.
By bringing Kaia Gerber into its creative leadership, Uni reinforces its commitment to minimalist innovation and thoughtful product design. Rather than simply launching another campaign, the brand is building a long-term creative dialogue that blends skincare expertise, contemporary aesthetics and a shared belief that simplicity often delivers the most powerful results.
