Kate Moss and Seonghwa star in Isabel Marant’s new campaign

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Isabel Marant brings generations together in her Spring-Summer 2025 campaign, starring Kate Moss and Seonghwa, blending timeless elegance with K-pop energy.

The French fashion house Isabel Marant once again redefines contemporary style with its Spring-Summer 2025 campaign, combining classic sophistication with the energy of a new generation. This season, the brand embraces a fusion of icons: supermodel Kate Moss, the brand’s eternal muse, and Seonghwa, a member of the K-pop group Ateez, who makes his high-fashion debut with this collaboration.

Photographed by Robin Galiegue and styled by Emmanuelle Alt, the campaign unfolds against a minimalist white backdrop, allowing the essence of the garments to shine. Kate Moss, embodying the brand’s signature bohemian and seductive spirit, wears key pieces such as the structured leather jacket and the new Altay bag in black. Alongside her, Seonghwa brings a fresh vibrancy to Marant’s menswear universe, strengthening the dialogue between fashion and the global influence of K-pop.

This campaign not only celebrates the connection between different eras and cultures but also reaffirms Isabel Marant’s talent for capturing the zeitgeist without losing her identity. The collection is now available in selected boutiques and on the brand’s website.

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