Kelly Rowland fronts Lancôme’s nostalgic campaign celebrating 25 years of the iconic Juicy Tubes lip gloss.
To mark the 25th anniversary of its iconic “Juicy Tubes” lip gloss, Lancôme has launched a nostalgia-filled Y2K campaign featuring figures who defined a generation. Among them is Kelly Rowland, the singer known for her time in Destiny’s Child and her successful solo career. In the campaign, Rowland revisits her iconic look from the “Dilemma” music video with Nelly, wearing her signature red bob with flipped-out ends.
“Juicy Tubes” was an undeniable favourite in the early 2000s: its sweet scent, intense shine, and practical packaging made it a handbag essential. Now, it returns in a special edition with shades like “Spring Fling”, “Magic Spell”, and “Hallucination”, ranging from clear to vibrant pinks.
The campaign aims to connect new generations with the early-2000s aesthetic, reviving the style and glamour of the era. Alongside Rowland, other celebrities such as Ed Westwick and Paris Hilton will soon join, channelling their own iconic past personas.
Available for $25 USD, “Juicy Tubes” can be purchased via Lancôme’s official website and at Ulta stores. A true dose of nostalgia—packed with shine.
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