Kim Kardashian announces the return of her beauty line, now reimagined as SKIMS Beauty, blending luxury, innovation, and the beloved classics of KKW.
After months of speculation, Kim Kardashian has officially confirmed the highly anticipated comeback of her beauty line, now under the SKIMS umbrella. The announcement came during her appearance on the ‘Call Her Daddy‘ podcast, where the entrepreneur and founder explained the reasons behind the relaunch and offered a glimpse of what fans can expect.
Following the closure of SKKN by Kim last June, thousands of followers had been calling for the return of the makeup and skincare products that turned her previous brand into a global phenomenon. Kardashian responded to those requests by announcing that the new SKIMS Beauty will bring back the most iconic items from her original line, infused with the quality and design ethos that have defined SKIMS’ success.
During the interview, the businesswoman admitted she aims to capture the spirit of KKW Beauty while adapting it to a new phase that aligns with her current brand universe. She also clarified the confusion surrounding the project’s evolution: she first sold KKW Beauty, later bought it back, and ultimately decided to integrate it into SKIMS to create a unified global identity.
“I know what works and what doesn’t, and that’s fine,” she said. “We’re bringing back what works, and we’re doing it big, in a spectacular way.” Kardashian confirmed the return of her iconic lip liners and KKW essentials, while teasing new launches in both fragrance and makeup.
With this move, the entrepreneur strengthens her position as one of the most influential figures in the beauty industry and cements the SKIMS empire as a fully integrated brand spanning fashion, cosmetics, and wellness.
