Kylie Jenner stars in Miu Miu’s new AW25 campaign, further cementing her influence in the world of luxury fashion.
Kylie Jenner becomes the new face of Miu Miu, marking a significant milestone in her ongoing rise within the luxury fashion industry. The entrepreneur and influencer fronts the Italian fashion house’s Autumn/Winter 2025 campaign in a collaboration that has already made waves across the industry.
Miu Miu’s choice of Kylie as brand ambassador represents a strategic shift aimed at connecting with a younger, more global audience. While her sister Kendall Jenner has long been a regular on high fashion runways, this time it’s Kylie taking centre stage—proving her influence extends well beyond the realms of beauty and social media.
The campaign showcases a refined and sophisticated aesthetic, featuring Jenner alongside a diverse group of talents including singer Towa Bird, actresses Lou Doillon, Rila Fukushima and Myha’la, model Yura Romaniuk, and rapper Cortisa Star. Together, they embody a modern vision of femininity: diverse, powerful, and constantly evolving.
Miu Miu’s AW25 collection stands out for its reimagining of classic silhouettes. Pieces such as structured bras, bias-cut skirts and open-knit underwear are paired with masculine-inspired tailoring and sporty elements. The result is a collection that balances softness with strength, playing with unexpected contrasts and textures.
Soft colours, glossy fabrics and unconventional combinations contribute to a visual narrative designed to surprise and reflect the complexity of the contemporary woman. This campaign not only strengthens Kylie Jenner’s position in high fashion, but also reaffirms Miu Miu’s ability to reinvent itself while staying true to its essence.
For those who closely follow fashion trends and today’s most influential collaborations, this partnership between Kylie Jenner and Miu Miu marks a new chapter. Visit the brand’s official website to discover the full details of the Autumn/Winter 2025 collection and explore the complete campaign visuals.
