LISA debuts as the new muse for Louis Vuitton in its latest campaign

With a retrofuturistic style, LISA shines in the Spring 2025 campaign photographed by Steven Meisel, cementing her place as a fashion icon.

Global K-pop star LISA takes a step beyond music by starring in her first official campaign for Louis Vuitton, directed by renowned photographer Steven Meisel. Set against a backdrop inspired by the retrofuturistic works of French artist Laurent Grasso, the campaign celebrates the Spring 2025 collection, originally presented at the iconic Cour Carrée.

Grasso, whose paintings served as the backdrop and were integrated into three standout runway looks, explained his fascination with Nicolas Ghesquière‘s approach, the artistic director of women’s fashion at the house: “Places have a special energy, something I’ve explored in my work.”

Alongside LISA, actress Saoirse Ronan brings a cinematic touch to this collaboration that blends art, fashion, and pop culture. Since her appointment as a brand ambassador this summer, LISA has proven that her influence transcends borders, establishing herself as a key figure in both music and luxury fashion.