LISA, member of BLACKPINK, becomes the new face of Shiseido Japan, reinforcing her global beauty influence

LISA strengthens her international status by becoming the new face of Shiseido Japan, uniting K-pop, Japanese beauty and global reach.

K-pop superstar LISA (Lalisa Manobal) has been announced as the new face of Shiseido Japan, further cementing her position as one of the most influential figures in the global beauty and fashion industries. The appointment, widely discussed across social media and pop culture publications, highlights the growing connection between K-pop idols and major cosmetics brands, from Asia to Western markets.

Shiseido, one of Japan’s oldest and most respected beauty houses, is strengthening its strategy by selecting LISA as the face of its campaigns, signalling a clear focus on a young, global and culturally diverse audience. As a member of BLACKPINK, LISA has built an unparalleled international profile, transcending music to become a key reference in fashion and beauty. Her previous roles as ambassador for luxury brands such as Celine, along with high-profile collaborations with MAC Cosmetics, have already positioned her as a powerful tastemaker beyond the stage.

This partnership with Shiseido Japan not only underlines LISA’s ability to connect with consumers worldwide, but also reflects the importance of culturally relevant marketing in today’s beauty landscape. With this new chapter, LISA further expands her legacy as a global trendsetter, while simultaneously elevating Shiseido’s presence and desirability in key international beauty markets.