LOEWE blends American pragmatism with Spanish drama in a Spring/Summer 2027 collection designed to be worn in real life.
Jack McCollough and Lazaro Hernandez continue to define what LOEWE means under their creative direction. For Spring/Summer 2027, the duo begins with a conversation between two worlds: the American functionality that shaped their youth in New England and the history, drama and craftsmanship connected to the house’s Spanish roots.
“It’s a conversation between the old and the new world. Modernist colour blocking meets gestures of Spanish Baroque.” This is how the designers sum up a collection that seeks to transform their vision for the brand into something far more tangible: a wardrobe that can genuinely be lived in.
The collection also arrives in the year of the maison’s 180th anniversary, an extraordinarily long history for a house that began as a leather workshop and did not introduce its first garment until 1960. That very suede blazer now returns to the catwalk in a new interpretation.
From American preppy style to Spanish Baroque
This season, McCollough and Hernandez slightly tone down the more spectacular displays of technique to focus on recognisable garments, which they then alter through proportion, materials or construction.
Polo shirts are worn inside out, as though someone had taken them off and quickly put them back on in the heat. A basketball jersey is transformed into a chiffon dress with beaded fringe, while anoraks abandon their technical fabrics in favour of silk and are worn directly against the skin.
The preppy spirit also emerges through chinos, softened boat shoes and outdoor-inspired pieces, while cycling caps and windbreakers introduce a more technical note.
The beach continues to serve as a recurring reference for the designers. High-waisted men’s trousers and pencil skirts open around the hips like partially unzipped wetsuits, bringing a more physical sense of sensuality to the silhouettes.
LOEWE craftsmanship becomes more everyday
Technique, however, remains firmly present. The house turns to leatherwork and suede, alongside dresses and shirts constructed from delicate glass beads that evoke wet beach towels, developed in collaboration with a former finalist of the LOEWE Craft Prize.
Voluminous leather jackets appear alongside substantial belts, scarf-like draping and new hybrid garments, including a long caramel-coloured suede design that deliberately sits somewhere between a shirt, coat and dress.
“We’re taking the vision and the craftsmanship and injecting them with reality and character.” That appears to be the true intention behind this season: bringing LOEWE closer to the body and everyday life without abandoning the qualities that make the house instantly recognisable.
With their third collection, McCollough and Hernandez are beginning to build a more personal fashion house, one where Spain and America do not compete with one another, but ultimately share the same wardrobe.
