LOEWE partners with Jonathan Bailey for the ‘Drink Your Milk’ T-shirt

LOEWE and Jonathan Bailey Launch the ‘Drink Your Milk’ T-Shirt to Celebrate LGBTQ+ Pride and Support The Shameless Fund

In an exciting collaboration, LOEWE has teamed up with actor Jonathan Bailey to release a special edition of the ‘Drink Your Milk’ T-shirt, marking the inauguration of their new charitable foundation, The Shameless Fund. This initiative blends fashion with philanthropy, supporting a vital cause.

With every purchase of the T-shirt, LOEWE will contribute to The Shameless Fund, which aims to create a world where every LGBTQ+ individual can live openly, love freely, and thrive without fear of discrimination or shame. The quirky slogan on the T-shirt draws inspiration from scenes in Bailey’s recent historical drama series, Fellow Travelers. Based on Thomas Mallon’s 2007 novel, the series portrays the enduring love story between two men who meet during the McCarthy era of the 1950s.

Starting June 27, the LOEWE and Jonathan Bailey ‘Drink Your Milk’ T-shirt will be available on loewe.com and in select stores, including CASA LOEWE Madrid, CASA LOEWE Barcelona, CASA LOEWE London, LOEWE Greene Street in New York, LOEWE Montaigne in Paris, and LOEWE Montenapoleone in Milan.

Reflecting on the collaboration, Jonathan Bailey shared, “One morning, the image of this T-shirt came to me, fully formed. I knew Jonathan Anderson was the only person who could turn that vision into reality. This is the first of many projects for The Shameless Fund, an exciting initiative that will generate creative partnerships to raise funds and eradicate shame among the global LGBTQ+ community. I love Jonathan, I love LOEWE, and I LOVE this T-shirt. It’s for anyone who’s ever tried milk.”

The Shameless Fund is dedicated to supporting the LGBTQ+ nonprofit sector by generating funds through creative partnerships with leading global brands. Its mission is to advocate for the LGBTQ+ community, ensuring a world where everyone can live without shame.