Lorenzo Serafini takes on the role of Creative Director at Alberta Ferretti, marking a new chapter following the departure of its founder.
The Aeffe group has announced the appointment of Lorenzo Serafini as the new creative director of the iconic Alberta Ferretti brand. Serafini assumes the position after the departure of founder Alberta Ferretti, who had led the brand for decades. His first collection will be presented in February 2024, signaling the beginning of a new era for the Italian fashion house.
Serafini is no stranger to Aeffe, having joined the group in 2014 to lead the Philosophy brand, also part of the conglomerate. Under his leadership, Philosophy thrived as a successful brand and will now be integrated into Alberta Ferretti starting with the Fall 2025 season, as part of a new strategy to strengthen the group’s market position.
Ferretti, who has been dubbed the ‘queen of chiffon’ for her romantic evening gown designs, expressed her confidence in Serafini as her successor, praising his creativity, vision, and industry knowledge. Serafini, for his part, expressed gratitude for the opportunity to continue the designer’s legacy and promised to lead the brand into a new phase while maintaining its feminine and dreamy essence.
This appointment has generated anticipation about the future of Alberta Ferretti and its evolution under Serafini’s direction.
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