Louis Vuitton unveils its first beauty collection with Hoyeon as the face, blending luxury, innovation and tradition in a landmark launch.
Hoyeon becomes the image of Louis Vuitton’s debut beauty campaign, marking a turning point in the Maison’s history. The French house takes a decisive step into the world of cosmetics with the launch of La Beauté Louis Vuitton, a line that unites luxury, innovation and the creative signature of renowned make-up artist Dame Pat McGrath.
The collection features 55 shades of LV Rouge lipsticks, 10 luminous LV Baume balms and 8 LV Ombres eyeshadow palettes, all housed in refillable cases designed by Konstantin Grcic. Each piece pays tribute to Louis Vuitton’s heritage of trunk-making while embracing a contemporary and sustainable vision. The result is a proposition that bridges heritage and modernity, set to become a benchmark within the luxury beauty market.
The debut of La Beauté Louis Vuitton will take place on 20 August 2025 in China, followed by its global launch on 29 August in selected stores and on louisvuitton.com. Digital pre-orders will also be available worldwide from 25 August. With this bold move, the house consolidates its position not only in fashion but also in the beauty industry, reaffirming its ability to set trends in every new category it enters.
