Louis Vuitton and Felix unite for the 2025 ‘Silver Lockit’ collection, raising funds and awareness for UNICEF’s global children’s programs.
Louis Vuitton has partnered with K-pop star Felix for the 2025 edition of its ‘Silver Lockit‘ jewellery collection, created to raise funds for UNICEF. Felix, a member of Stray Kids and a Louis Vuitton ambassador since 2023, played a key role in designing this collection. The pieces feature the brand’s iconic miniature lock, engraved with a blue heart and the word “dream.”
The blue heart symbolises love, compassion, and empathy. Felix, who also serves as a UNICEF goodwill ambassador for South Korea, explained that the colour blue represents peace and security for children, offering them hope and freedom to dream of a brighter future. He described blue as a calming colour that inspires feelings of serenity and optimism.
Crafted from certified recycled silver, the collection includes an earring, a bracelet available in either a silver chain or cord version, and a pendant. For 2025, the cord bracelet and pendant come in four colour options: yellow, blue, pink, and black. The limited-edition collection will be available globally from 18 July, with the yellow cord bracelet offered exclusively online.
Louis Vuitton donates $100 for every cord bracelet or earring sold and $200 for every silver bracelet or pendant purchased. The luxury house’s partnership with UNICEF began in 2016, with the ‘Silver Lockit’ collection raising $24 million to date. In 2024, Louis Vuitton supported UNICEF initiatives in Madagascar, Guatemala, Haiti, and Vietnam.
Felix praised Louis Vuitton’s efforts, emphasising the importance of raising awareness and funds for vulnerable children worldwide. He highlighted UNICEF’s crucial work in protecting children’s rights and providing essential support.
“Every child deserves to grow up in a safe, healthy environment with access to education, healthcare, and protection,” Felix stated.
The ‘Silver Lockit’ campaign has also attracted support from prominent celebrities including Nicole Kidman, Chloë Grace Moretz, Léa Seydoux, Jennifer Connelly, and Millie Bobby Brown, further amplifying the impact of this charitable initiative.
