MAC Celebrates Mother’s Day with Amelia Gray and Lisa Rinna in Its New Campaign

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Xmag Editorial
  • 9 de May de 2025
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MAC launches ‘Born Famous’, a campaign that celebrates inherited beauty with Amelia Gray, Lisa Rinna, and its new Lipglass Air.

MAC Cosmetics unveils its latest campaign, ‘Born Famous’, to introduce the “Lipglass Air” lip gloss, featuring model Amelia Gray and her mother, actress Lisa Rinna, as the stars. This Mother’s Day-focused campaign offers a clever twist on the “nepo baby” conversation, celebrating family legacy and influence in beauty.

Courtesy of MAC Cosmetics

The “Lipglass Air” promises a glossy finish, plumping effect, eight hours of hydration, and a lightweight texture without the usual stickiness. Available in shades such as “Zephyr”, “Snobbish”, and “Aesthetic”, it’s presented as a fresh and modern option at $25 USD.

The campaign also features Zaya Wade and Francesca Scorsese — daughters of iconic figures — highlighting how the new generation is redefining beauty and style standards.

For Amelia, this collaboration is deeply personal: she grew up surrounded by MAC products thanks to her mother’s passion for makeup. ‘Born Famous’ not only introduces a new product, but also celebrates the bond between mothers and daughters, and how beauty can be a shared legacy.

Courtesy of MAC Cosmetics

MAC reaffirms its place in pop culture, blending innovation, family heritage, and style in a campaign that stands out.

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