Mi-Yeon, member of (G)I-DLE, models the JIMMY CHOO Summer 2024 collection

K-Pop star Mi-Yeon models for JIMMY CHOO Summer 2024, highlighting the Diamond collection and the Cinch bag.

The latest campaign from JIMMY CHOO for their Summer 2024 collection features K-Pop star Mi-Yeon, part of the group (G)I-DLE, who is the global ambassador for the brand. For the campaign, Mi-Yeon showcases new pieces from the Diamond family, such as the Diamond Crossbody bag and the Tilda Flat in rose-printed leather, as well as the new Cinch bag silhouette, all presented in summer 2024.

The JIMMY CHOO Summer 2024 collection transitions seamlessly from day to night, presenting pieces that can be styled for any occasion. The collection includes evening-ready sandals designed with the brand’s signature drop heel and the striking Diamond sneakers adorned with crystal embellishments. Classic looks are refreshed with this season’s transformed cowboy boot, now in the form of versatile mules, paired with handbags, totes, and bucket bags in soft silhouettes. Leather and suede finishes are revitalized with playful tones and modern animal prints.

Mi-Yeon embodies the elegance and versatility of the collection, making each piece stand out with her unique and charismatic style. This collaboration reaffirms JIMMY CHOO’s status as a contemporary luxury brand.