Mia Khalifa’s new jewelry label is for the devil inside you

Mia Khalifa is officially a part of the fashion industry.

After a brief stint in the adult film industry, the multi-disciplinary creative is now firmly establishing her presence in the world of fashion, one impressive campaign at a time, and her latest venture proves one thing: she’s here to stay.

Since appearing in Aries’ FW23 campaign at the start of the year, Khalifa has been booked and busy. From teasing a collaboration with the rapper that inspired her name to starring in Marc Jacobs’ latest Heaven campaign, the accomplished creative has successfully infiltrated the fashion world, and now, she’s launching something of her own.

Sheytan, which translates to “devil” in Arabic, is her new jewelry and bodywear range, created alongside business partner Sara Burn.

With the aim of celebrating freedom and self-expression, the brand prides itself on creating high-quality pieces that stay with you, wherever you go. Drawing inspiration from Lebanese fashion and her own personal style, Sheytan aims to exist for everyone. “The brand is for the girl who wears lingerie just for her. It’s the girl who wears perfume, even when she’s home alone,” Khalifa tells us. “It makes you feel sexy and gives you a sense of power.”

We caught up with the star to find out more about what spurred her on to start her small business, where her inspiration comes from, and why she’s only here to do what she loves.

“It was working with Sara (Burn) and having her tell me it was possible to do. She’s kind of like a matchmaker from heaven. Not Marc Jacobs’ Heaven, but actual God heaven from above. She and I had been working together on Sheytan for quite some time, and she has a fashion background, and I have like a rabid curiosity for fashion. I’m so interested in it. I think it’s one of the most artistically beautiful ways to express yourself,” Mia said.

Speaking a bit about the inspiration behind the collection’s name, Mia said, “It comes from the phrase ‘cheeky devil’ or asking someone ‘are you a devil?’. There’s very much that same sentiment in Arabic. The only people who feel weird about that name are people who are overly religious and want to lay claim to that name, when in reality, it’s simply just an Arabic word. And it’s a really cute one. We were going to be called Sheytans anyway for wearing gold chains and belly chains and showing our bodies, so I thought it was the perfect name. I can’t imagine a body jewelry brand with Arabic roots being called anything but that.”

Discover the entire collection on her website.