Milk Makeup Expands to Ulta Beauty

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Milk Makeup is expanding to Ulta Beauty in March, bringing its innovative product line to over 600 stores.

Milk Makeup, the innovative cosmetics brand known for iconic products such as its Hydro Grip Primer and Cooling Water Jelly Tints, is taking a significant step by launching at Ulta Beauty this March. This expansion, which will bring over 180 products from 33 collections, marks Milk’s first major retail move in the US since its 2016 launch at Sephora.

Courtesy of Milk Makeup

Tim Coolican, CEO of Milk, stated: “When you think about Ulta’s approach to conscious beauty and their inclusive vision, there was a natural connection between Milk and Ulta.” The launch at Ulta represents an opportunity for the brand to reach a wider audience, with a complete collection of products that will remain exclusive to Sephora.

Milk has not only stood out for its innovation but also for its commitment to community and self-expression. Coolican explained: “We want to make sure the innovation and the ‘clean’ aspect of the product are communicated in the right way, and focus on the community, which has been our guiding star.” With this expansion, Milk aims to solidify its presence in the market and continue bringing unique and creative products to new audiences.

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