Moncler Arrives in Shanghai with ‘City of Genius’

Moncler brings its ‘City of Genius’ event to Shanghai, combining fashion, art, and design with global and local talent.

Moncler is set to amaze Shanghai with its innovative ‘City of Genius’ event, which will close Shanghai Fashion Week on October 19th. The event will take over a 30,000-square-meter space, transforming it into a place where creativity and design merge with contemporary culture and art.

The showcase brings together international talents such as Japanese designer Hiroshi Fujiwara, Donald Glover with his Gilga Farm project, and NIGO with Mercedes-Benz. Joining them are LuLu Li, Palm Angels, A$AP Rocky, and Willow Smith, who will bring new perspectives to the Moncler Genius platform. Rick Owens and Jil Sander also join the show with independent collections that explore the concept of freedom and self-expression.

Moncler’s campaign invites reflection on how creativity can be experienced in a modern environment. Local artists such as Leah Dou and Wing Shya present their own interpretations, highlighting the connection between individuality and the urban setting.

‘City of Genius’ promises to be a meeting point for fashion, art, and culture, celebrating the youthful energy and avant-garde spirit of Shanghai, a city that is constantly evolving and with unlimited creative potential.