Moschino launches ‘Collezione 0’, a campaign celebrating everyday joy in Milan, under the new creative direction of Adrian Appiolaza.
Moschino has launched its advertising campaign ‘Collezione 0’, under the creative direction of Adrian Appiolaza. This campaign marks Appiolaza’s debut as Creative Director and features photographs and short films by renowned photographer Willy Vanderperre, styled by Alastair McKimm. The campaign captures the essence of five women experiencing the vibrancy and beauty of Milan.
‘Collezione 0’ tells the story of these women finding joy in simple moments of everyday life. The images depict them in various settings across Milan, each highlighting different aspects of their daily routines. From marveling at the majestic Duomo to shopping for fresh produce at a local market and getting lost in the melodies of a record store, the campaign portrays joyful and uncomplicated experiences.
Among the standout images is a model on a rooftop with the iconic Duomo di Milano in the background, symbolizing the city’s blend of history and modernity. Another striking photograph shows a model at a local market, holding a baguette and vegetables, with a genuine and infectious smile.
‘Collezione 0’ culminates with a model in a sunny garden, waving a colorful flag with a smiling face, blending modern fashion with playful elements. Through the lens of Willy Vanderperre and Adrian Appiolaza’s vision, Moschino celebrates joy in the everyday, inviting everyone to find moments of happiness in their daily lives.
