Napapijri reinvents exploration with its SS25 Collection ‘New Perspectives’

The Italian brand merges cutting-edge design and textile technology in an innovative proposal for the upcoming season.

Napapijri continues to redefine its identity with a Spring/Summer 2025 collection that seamlessly blends functionality and style. Inspired by modern travel, ‘New Perspectives‘ pays tribute to the adventurous spirit that shaped the brand’s beginnings in 1987, when Nordic explorers influenced its original designs. Building on the archival research conducted for its ‘Future Heritage‘ capsule, the brand presents a collection that balances urban versatility with an outdoor spirit.

For this collection, Napapijri reimagines its iconic anoraks, parkas, and vests with a modular approach and practical details. The designs embrace a technical aesthetic with ripstop fabrics, cooling systems, and laminated finishes with sealed seams. Meanwhile, trousers and shorts are refreshed with structured geometric cuts, adding dynamism and a modern edge.

The collection’s summer essence comes to life in its second half, featuring lightweight pieces such as polos, T-shirts, and fleeces, designed for effortless layering. Complemented by accessories like bucket hats and bags, these seasonal essentials are presented in a colour palette of blues, oranges, and beige. Achieved through sustainable garment dyeing techniques, these hues soften contrasts and infuse the range with a relaxed feel.

To strengthen its presence in the fashion world, Napapijri unveiled its vision at Milan Fashion Week with an exclusive preview of its Autumn/Winter 2025 collection. The brand transformed the city into its playground, hosting a private performance by Lennon Gallagher and his band Automotion, reinforcing its connection with contemporary culture.

The SS25 collection is now available on Napapijri’s website and at selected retailers, while the FW25 line is set to launch in July.