The American actress and model leads Genny’s campaign for a second consecutive season, following in the footsteps of Georgina Rodríguez and Sara Sampaio under the creative direction of Sara Cavazza Facchini
Never change a winning team. That appears to be the guiding principle behind Sara Cavazza Facchini, Creative Director of Genny, as she once again selects Nicola Peltz Beckham as the face of the Italian house for its Spring 2026 campaign. After her debut last season, the American actress now solidifies a collaboration that aligns naturally with Genny’s renewed aesthetic direction.
The campaign has once again been photographed by the Italian duo Luca and Alessandro Morelli, known as The Morelli Brothers, in a Los Angeles studio. Set against a minimalist backdrop defined by a powder-pink hue and cinematic lighting, Peltz Beckham embodies a sophisticated, contemporary femininity through some of the collection’s most emblematic designs.
Standout looks include a strapless dress with a structured corset and pleated organza details, a peach-toned georgette design adorned with sculptural petals at the neckline, and a delicate spaghetti-strap dress embellished with jewel applications. Styled by Alex Harrington, the looks reinforce the balance between romanticism, sartorial precision and modernity that defines Genny’s current DNA.
With more than 3.4 million followers on Instagram, Nicola Peltz Beckham has become a familiar figure within the international fashion circuit. Married to Brooklyn Beckham, eldest son of David and Victoria Beckham, her name frequently appears in media conversations beyond the red carpet, even as her professional career continues to evolve independently and steadily.
She made her film debut in 2006 with the comedy ‘Deck the Halls’, but in recent years has expanded her creative profile. In 2024, she premiered ‘Lola’, her first feature film as both director and screenwriter, a deeply personal project that marked a turning point in her career. This year, she has also been confirmed as the lead in the independent drama ‘Prima’, directed by The Morelli Brothers, where she will star alongside Faye Dunaway, Mira Sorvino and Jack Huston.
In addition, the actress is preparing her return to television as part of the main cast of ‘The Beauty’, the new thriller series by Ryan Murphy for Disney+, further strengthening her presence across both independent cinema and major international productions.
The choice of Nicola Peltz Beckham aligns seamlessly with Sara Cavazza Facchini’s strategy, which has previously favoured figures with strong media presence and clearly defined identities, such as Georgina Rodríguez and Sara Sampaio. With this new campaign, Genny reaffirms its vision of a delicate, contemporary feminine luxury — and positions Peltz Beckham as one of the faces that best embodies that narrative.
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