Jacquemus and Nike join forces in a new collection that merges sportswear with contemporary Parisian charm.
Jacquemus and Nike have once again surprised with their latest collaboration, unveiling the new Air Max 1 ’86 silhouette alongside a range of clothing and accessories that capture the sporty yet elegant essence of Paris. This collaboration blends Simon Porte Jacquemus’s creative vision with Nike’s innovative legacy, resulting in a line that celebrates sport, fashion, and urban culture.
The collection, spanning from tracksuits to t-shirt dresses and skirts, is imbued with collegiate colors like red, white, and navy blue, reflecting both sporty aesthetics and Parisian sophistication. The new hues of the Swoosh Bag, accompanied by bras and skirts with white accents, add a touch of chic elegance to the sporty lineup.
The collection’s launch was accompanied by a visual campaign and a short film titled J’aime Paris, directed by Jacquemus, featuring prominent athletes and personalities such as Lila Moss and Serena Williams. This collaboration not only celebrates urban and sporty fashion but also the rich Parisian culture that serves as an endless source of inspiration for both designers.
-380x380.webp)
