Nike honours female athletes with its ‘So Win’ campaign

Narrated by the iconic Doechii, the advert focuses on a group of athletes who stand out not only for their skill but also for their fight for equality.

Nike has launched its new campaign ‘So Win’, celebrating the power and influence of women in sport. Athletes such as Caitlin Clark, Sha’Carri Richardson, Sabrina Ionescu, Aryna Sabalenka, A’ja Wilson, Jordan Chiles, and Alexia Putellas are the stars of this moving 60-second commercial, which highlights the growth and visibility of women’s sport while encouraging athletes to keep pushing their own limits.

With the Super Bowl as its stage, one of the biggest advertising showcases, Nike seized this opportunity to shine a spotlight on women in sport. The campaign not only celebrates their achievements but also urges them to continue breaking barriers and fighting for success, no matter what that means for each of them.

Nicole Graham, Nike’s marketing director, explained: “At Nike, our focus is always on the athlete, from product design to storytelling. We’re at our best when we amplify their voice, and this campaign is the perfect example of how we can inspire everyone to win, whatever that means to them.”

Alongside the campaign, Nike has launched an exclusive range of ‘So Win’ T-shirts, now available on its official website.