Nude Project opens ‘Nude Library’ in Barcelona, a unique store in La Roca Village that blends fashion, art, and culture, surrounded by books and a DJ Set.
The Spanish fashion brand Nude Project has opened a new store in ‘La Roca Village‘, Barcelona, designed with a ‘library’ concept. This launch represents a step forward in Nude Project’s expansion, transforming the traditional store format into an experiential space. Spanning approximately 100 square meters, the store provides an environment that combines fashion and culture, surrounded by books and a DJ set—elements inspired by the brand’s slogan, ‘By Artists, For Artists.’
This permanent space replaces a pop-up store that Nude Project opened in La Roca Village in July 2023. Thanks to its success, the brand was motivated to establish a permanent presence in this popular Mediterranean-style shopping center. The store, designed in collaboration with the architecture studio ‘El Departamento‘, replicates a ‘library’ that enriches the ‘cultural life’ of this fictional Mediterranean setting. Its structure features a six-meter-high bookshelf filled with books, reinforcing the brand’s artistic and cultural essence, accompanied by a DJ booth that represents its connection to music and creativity.
Alex Benlloch, co-founder and CEO of Nude Project, emphasizes that this store aims to connect more closely with the community and offer a unique experience. The opening of this ‘Nude Library’ also forms part of the brand’s ambitious international expansion plan, with the next store scheduled to open in Amsterdam in the coming months. Since its founding in 2019, Nude Project has experienced remarkable growth, establishing eight points of sale in Spain, Italy, and Portugal.
