Olivier Rousteing unveils Balmain Beauty, his new fragrance line, with Dove Cameron as the star of the campaign.
The iconic French fashion house, Balmain, has taken a new step into the world of beauty with the launch of its Balmain Beauty line, starting with an exclusive collection of fragrances. Inspired by the legacy of Pierre Balmain and the global influence of Creative Director Olivier Rousteing, these fragrances have been named ‘Les Éternels de Balmain’.
This inaugural collection features eight scents, each designed to offer something unique and refreshing to Balmain followers. Rousteing has managed to blend inclusivity with traditional luxury perfumery, capturing the charm of 21st-century French beauty. Additionally, the launch campaign features actress and singer Dove Cameron, who embodies the modern and daring essence of Balmain.
“Balmain Beauty gives you the freedom to live your truth, free and powerful. Beauty is about being yourself and having the confidence to embrace who you are,” Rousteing stated in a press release. “Fashion cannot exist without beauty, and beauty cannot exist without fashion. Beauty is part of your silhouette, who you are, just like the way you dress. I want to represent all the beauties of the world and welcome everyone without exception.”
Balmain Beauty will launch on September 2 and will be available at Selfridges and Brown Thomas, with each fragrance priced at £220 GBP (approximately $290 USD).
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