Paco Rabanne introduces “Rabanne Beauty”: innovative makeup led by Diane Kendal. Metallic eyeshadows, “Tiro de Color,” and bold rebranding bridge fashion and beauty for all generations.
Iconic fashion house Paco Rabanne takes an exciting leap into the beauty universe with the recent launch of “Rabanne Beauty.” Just weeks ago, they delighted us with the debut of their new makeup line, initially featuring products designed to accentuate the gaze. Among these, standouts include dazzling metallic eyeshadows, captivating mascara, and their latest innovation: “Tiro de Color,” a fascinating liquid eyeshadow in various metallic shades.
In an intriguing twist, the brand renowned for its unparalleled fragrances has appointed the talented makeup artist Diane Kendal as their Global Creative Director of Beauty. As part of their rebranding strategy, their makeup line will bear the name “rabanne” in lowercase letters, boldly attempting to merge over 60 years of fashion expertise with the beauty world, thus resonating with younger generations.
The collection is segmented into four captivating categories: “Eyephoria” to enhance the eyes, “Ruge Rabanne” for the lips, “Nudes” for a natural complexion, and “Arts Factory,” offering cutting-edge, art-inspired multi-use products.
Rabanne’s beauty line maintains its characteristic futuristic allure through elegant metallic packaging in gold and silver, reflecting its unmistakable style. Priced between 20 and 40 euros, this captivating collection will be gradually released, captivating fashion and beauty enthusiasts alike.
-380x380.webp)
-380x380.webp)
