The French fashion brand Paco Rabanne, owned by the Spanish international holding company Puig Group, has just designed an exclusive capsule collection for Zalando, an online fashion store, positioned as one of the largest in Europe.
The collection will come in the form of a well-deserved plea in vindication of the magnificent legacy bestowed by the celebrated Spanish designer and founder of the house, Paco Rabanne. Following the designer’s death on February 3 and the announcement of Julien Dossena’s selection as creative director, they are now launching this capsule collection of ready-to-wear pieces.
A proposal designed for this Spring/Summer 2023 season, from which he has taken special care to give shape to a “sensitive” collection , from which to convey the sensations and stimuli, visual, auditory and tactile, which have always remained a constant of the Spanish designer.
“The Paco Rabanne Capsule represents a powerful step forward in our journey to become the preferred destination for designer fashion.”, “with our distinctive Designer expertise, we bring luxury fashion inspiration to our customers and connect them with our partner brands through a uniquely personalized experience.”Lena-Sophie Röper, head of Zalando’s Design & Luxury department, points out.
“We are very excited to be able to make this capsule available to our French customers,” as “Paco Rabanne is an iconic luxury brand with a very special connection to the people of France,” adds Laura Toledano, Zalando’s general manager for the French market.
This unique collection is composed of 40 pieces, with 20 ready-to-wear fashion designs, 17 accessory pieces and 3 footwear models. All these items are available on the 25 European marketplaces where the marketplace operates, as of Wednesday, April 12.
“With its visual feast of vibrant colors and dynamic designs,” they detail, “the capsule aims to stimulate the senses”, “through the use of bold colors”, “the use of metal and a selection of innovative cuts, combined” with those “bright summer colors” that complete the “key elements” of the capsule. A proposal for which, “each piece has been designed and elaborated to recreate emotions and enhance the sensory experience, inviting those who wear them to awaken their senses and to give free rein to their most colorful facets”.
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